With the passion to support the young, up and coming best designers, The British Council in partnership with the Philippine Daily Inquirer’s Look Magazine has launched the Look of Style Awards for 2011.
The search is now on its 2nd year. This is a nationwide search so all desiring designers who has the passion to improve and be the best in their craft in fashion must work hard to get the title. the winner of this nationwide contest will be sent to an all-expenses paid trip to the UK for a short course of his/her choice at the very prestigious Central St Martins in London.
To qualify for the LOOK Of Style Awards, an applicant must:
A go-see, where all applicants will be required to present actual samples of their clothes and a portfolio of their work to a screening committee consisting of LOOK magazine editors and fashion industry experts, will narrow the field down to 10 finalists.
Interested designers are asked to appear for a Go See on the following dates:
11 August 2011 – Radisson Blu, Cebu
18 August 2011 – Mallberry Suites, Cagayan de Oro
01 September 2011 – Manila (venue TBA)
Finally, the 10 candidates will undergo an interview and presentation of 5 looks from past, present, and upcoming collections to the panel based on a given theme.
With science and technology becoming part of everyone’s lifestyle, this year’s given theme, STyLiSH TEcH, will challenge finalists to make use of innovative techniques and fabrication, and make them into wearable pieces of art.
The interview on the other hand, will also include an assessment of the business mentoring needs of each of the candidates.
Criteria for Judging
A Panel of Judges will rate the finalists’ works and the overall winner based on the following:
- Construction Techniques – 35%
- Design Skill and interpretation of the theme – 35%
- Overall presentation and visual impact – 15%
- Design marketability – 15%
The winner will be announced in a cocktail event and fashion show in October 2011 where segments from the finalists as well as from the Bristish Council’s guest British designer will be included.