LOOK of Style Awards 2011

by pinksoda

With the passion to support the young, up and coming best designers, The British Council in partnership with the Philippine Daily Inquirer’s Look Magazine has launched the Look of Style Awards for 2011.

The search is now on its 2nd year. This is a nationwide search so all desiring designers who has the passion to improve and be the best in their craft in fashion must work hard to get the title. the winner of this nationwide contest will be sent to an all-expenses paid trip to the UK for a short course of his/her choice at the very prestigious Central St Martins in London.


To qualify for the LOOK Of Style Awards, an applicant must:

  • Have an established, primary design business in the Philippines.
  • Have design experience for a minimum of two consecutive years of design experience (i.e., have garnered substantial and recent editorial coverage, have professional staff that can devote the time and effort required to accomplish the stated aims of an applicant’s design career plans)
  • Go-sees

    A go-see, where all applicants will be required to present actual samples of their clothes and a portfolio of their work to a screening committee consisting of LOOK magazine editors and fashion industry experts, will narrow the field down to 10 finalists.

  • Each of the 10 finalists will then be asked to provide specific information about their short- and long-term business goals and objectives, as well as how the award and business mentoring will enable them to pursue their design career plans and existing business.
  • Additionally, finalists will be required to submit a portfolio presentation containing work from their previous collections, which may include sketches, photos, and editorial features.
  • The finalists will also submit 3-5 references (editors, retailers or other fashion industry professional with whom they have a close, working relationship) that the fashion council can contact for their comments and opinions
  • Interested designers are asked to appear for a Go See on the following dates:

    11 August 2011 – Radisson Blu, Cebu
    18 August 2011 – Mallberry Suites, Cagayan de Oro
    01 September 2011 – Manila (venue TBA)


    Finally, the 10 candidates will undergo an interview and presentation of 5 looks from past, present, and upcoming collections to the panel based on a given theme.

    With science and technology becoming part of everyone’s lifestyle, this year’s given theme, STyLiSH TEcH, will challenge finalists to make use of innovative techniques and fabrication, and make them into wearable pieces of art.

    The interview on the other hand, will also include an assessment of the business mentoring needs of each of the candidates.

    Criteria for Judging

    A Panel of Judges will rate the finalists’ works and the overall winner based on the following:

      Construction Techniques – 35%
      Design Skill and interpretation of the theme – 35%
      Overall presentation and visual impact – 15%
      Design marketability – 15%

    The winner will be announced in a cocktail event and fashion show in October 2011 where segments from the finalists as well as from the Bristish Council’s guest British designer will be included.

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